Social Media Marketing by Trent Partridge
Social Media Marketing is the fastest growing and most important marketing any business
can do. With users now finding information in a wide variety of places it is paramount you
increase your Internet Visibility through Social Media Marketing.
An overwhelming majority (93%) of online Americans say companies should have a social-media presence, and 85% believe these companies also should be interacting with
consumers through social media, according to research from Cone.
Facts About Social Media:
- The wealthiest households (household income of $75K+) believe that companies
should seek to reach them via social media.
- Two-thirds of the wealthiest households and the largest households ( those with three
or more members) feel stronger connections to brands they interact with online Companies should develop new ways for consumers to interact with their brand
(37%) through social media.
- Companies should market to consumers (25%) using social media. The bottom line is consumers of all incomes and demographics want to see companies on
Social Media websites but companies identify MySpace and Facebook as social(fun)
websites and not consumer websites.
Don’t let Social fool you. Websites like Facebook and MySpace are more social (fun), however popular websites like StumbleUpon, Delicious, Blogger, Pownce, Digg, I89, Reddit, Propeller and Ma.gnolia.com are pure information article, video, MP3 or book marking driven websites. These sites have a Social tag associated with them but they are far from social fun.
Social websites are Social because they are user content driven and users can comment and interact with other users. But they have high quality information which makes them extremely popular. Smart businesses from Dell to Ford to Google have been using social media marketing to gain traffic, increase revenue, enhance online identity, control Internet crisis and most important expand Internet Visibility. The bottom line is companies realize now they have to have a footprint on where customer are.
Social Media Marketing helps in branding, marketing, consumer interaction, lead generation and traffic.
Social Media Marketing
In the past the Internet was a 3 lane highway, you needed to be in Google, MSN or Yahoo to gain any traffic. Now with 1000’s of news/information feeds, video, social networks, bookmarking sites, blogs and micro-blogs the 3 lane highway is now hundreds of lanes. You can’t market in one place when your potential customer is spread through out the Internet.
Social Media Optimization (SMO)
Personally being an expert in Search Engine Optimization (SEO) I have mastered Social Media Optimization. I optimize all social submissions and profiles for Google, Yahoo and MSN. This is paramount in helping your website get ranked in the search engines. In addition SMO adds a potential website that can be ranked in the search engines. Improvement in your SEO is a direct correlation with Social Media Optimization
Video Marketing
Searches in almost any industry does not necessarily begin at Google, Yahoo or MSN. Now with many media driven video websites YouTube, AOL Uncut, Crackle, DailyMotion users will begin at these websites first, because they can gain a better in depth look at product or information via video. User video website search has increased over 85% in the past 3 years. Users from every demographic increasingly use video search to find product from cars to real estate to airplanes. Video search engines are powerful tools in helping users gain a better understanding of product and help in their buying decision. It is crucial for any company to have a strong video presence in the top 10 video websites.
Video Search Engine Optimization (VSEO)
Optimizing your video for the top search engines Google, Yahoo and MSN helps users find you better in search and extends your search engine placement which leads to traffic and leads. If you are ranked in the top 10 for a keyword and your website and video come up you double your chance of gaining a customer and you increase your brand recognition. VSEO is a must for companies and a direct correlation with keyword ranking in Google, Yahoo and MSN.
Video, Images, Slideshows, PowerPoints
You cannot have videos, images, slideshows, Powerpoints and have them sitting on your website or worse on your computers desktop. You have to be proactive and put your media on the Internet where people are and let users find them where they search, communicate and interact. Making your key media available to users leads to traffic, leads, company identity and increased Internet Visibility.
Here’s The Deal
The Internet has changed and no longer can you be stuck in one arena. You have to increase your Internet Visibility and be able to attract new consumers and brand previous. It’s up to you to truly move forward and enhance your brand.
Need Help With Your Social Media Marketing? Contact Us Today!
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